Visual Communication

Mosquito Massala had the pleasure to work with the journalist H. R. Venkatesh

to conceptualise and create the Multi-Lingual Logo for his project Media Buddhi.

The Logo was further animated by Sidharth Pratap Singh and is featured in the videos and other visual communication around the project.

"On BOOM's digital literacy program, we invite guest speakers to discuss the most pressing issues with digital media usage, digital exposure for children, breaking down information bias and teach everyone to fact check fake news, polarizing news and dog whistles for themselves. Let's create a world that is safer for everyone." - Media Buddhi

Videos Link at:

YouTube

Website

Our various approaches into the linguistic and text explorations led us to certain observations and iterations:

- A friendly, Round, Stable, Organic Typography

-latin alphabet referencing to local alphabets

-Medium+ spacing to give space to breathe and time to think (i.e. not oppressive, no overcrowding. For example, can colour create this clarity if letters are too close by. )

-witty ways of visually referencing the diversity and culture of India, and opening the conversation to regional language speakers.

-to identify one's own language in all the languages.

-option of incorporating Boom logo colour (red) into Media Buddhi to create the connection across both entities.

-to make a vector format so that the logo can be shown clearly across all platforms of print and web.

Mosquito Massala had the pleasure to work on 2 art installations as part of the 

Immersive, Multimedia and Interactive Journey for the

Bonjour India: The Experience Project, curated by Institut français India and SpaceMatters!  

This year we celebrate Innovation, Creativity, Partnership across India and France!

A pavilion that travelled over 3500 kilometres; a celebration in 3 cities (Delhi, Mumbai, Kolkata); and 1,80,000 visitors who joined this discovery of knowledge and stories.

Along with French Ambassador, Alexandre Ziegler; 

Minister of state for External Affairs, MJ Akbar; Minister of state for External Affairs, Jean-Yves Le Drian;

and Counsellor for Cooperation and Cultural Affairs, Dr Bertrand de Hartingh were present at the launch.

Mosquito Massala Team: Samvida Nanda, Viktor Furiani, VJ Rahil, Nelson OJ.

About the Installations:

THE TRIPTYCH TALES
The gears turn. The light flickers. And the whirring sound portends one of the greatest innovations of
science and storytelling: Cinema. France has brought many a revolution into the light of day. One of
their greatest strengths is their spirit of collaboration and culture. The friendship of India and France
has been celebrated with partnerships across Design, Art, Technology and so much more. This Film is
such a collaboration.

Special thanks to Chinese Man, Dualist Inquiry, and the Sandscape Art Collective for their
contributions towards the soundtrack of the Film.

The Soundtrack:
Nindadli [ Talab Khan Barna & Lucid Raaga ]
SleepWalker [ Dualist Inquiry ]
Maläd [ Chinese Man Feat. Ahmad Zahir, Viveick Rajagopalan & Naviin Gandharv ]
Kalbelia Moon [ Nirma Devi & Lucid Raaga ]

While exploring the growth of institutions that bring clean water to the villages of India, to missions
that take humanity into space, the diverse stories also call attention to the effect on nature, and remind
us to seek a more sustainable route towards progress.

This Film is made thanks to the collaboration of footage and animations from various Institutions, Art
Collectives, Designers, Artists and Technicians.

This Project is made by the Mosquito Massala, in collaboration with Institut Français and
SpaceMatters.

http://www.ifindia.in/
http://www.spacematters.in/
http://mosquitomassala.com/

MANDALITERATURE
Across time and space, the wish to communicate has been one of the reasons we have told and retold
stories through so many languages. But how does meaning manifest across languages? Is what is left
unsaid, more important than the words which are spoken? With such a multitude of queries into
language itself, this audio-visual installation is an artistic representation of how things can sometimes
get lost in translation. The Soundscape explores dialogues across languages, and is mixed by Lucid
Raaga; and the Projection is a Mandala of Text across languages created by a generative analog
process called Video Feedback.

While some things are translated literally, and show how meanings change or get lost in translation,
certain proverbs from one language had an equivalent proverb in another, showing certain universal
messages across culture and language.

This Project is made by The Mosquito Massala, in collaboration with Institut Français and
SpaceMatters.

http://www.ifindia.in/
http://www.spacematters.in/
http://mosquitomassala.com/

Credits and Thanks to:

1. Bonjour India Experience - Photos gif : SpaceMatters
2. Bonjour India Experience - 1300 gif : SpaceMatters
3. Photos : Hemant Chawla
4. Mumbai Hyperlapse animation : Hemant Chawla

Sculpture Designed and Created by Samvida Nanda and Viktor Furiani of the Mosquito Massala.

CONCEPT NOTE

SKETCH

PROCESS

HAATHI jumped onto a truck and traveled to the Mad Decent Block Party to meet Major Lazer.

Scenes from the Photo Shoot:

Major Lazer was happy to meet Haathi, and their Photo together was celebrated on their Instagram page.